What is SEO? Why it is used?
Welcome my first article on SEO.
A question may come in mind why A to Y. Actually The site on SEO is vast and
SEO rules is changing every day. So, I named this SEO tutorial is A to P.
There are many SEO tutorials in
the Internet but everyone is on Entry Level SEO tutorial. I will try to give
the SEO idea from Entry level to Expert Level, though the basic ideas are same.
So it is necessary to know the
basic of SEO techniques. If you share your knowledge with Someone SEO
Techniques will be learned very quickly.
What is SEO? Why it is used?
There
are two type of search result
·
Organic search
·
Paid search
Here
I will discuss organic search result because its free and in paid search result
you can give ads if you want.
At first we should know how
Search Engine Works?
Search
Engine works with just two parts
1.
Crawler
2.
Algorithm
Crawler
It
collects from different websites (by spider, robot/bot). Search Engine Collects
webpages or URLs, Read them and then Store them in the Search Engines Database.
Algorithm
Here
search Engine Analysis the
collected information and gives page ranks on relevancy and
quality basis. The Algorithm of Search Engine depends on many factors.
What is SEO?
SEO
- Search Engine Optimization... SEO are some techniques by which one website
can get traffic from different Search Engine (Google, msn, yahoo etc.).
Actually By SEO if you can bring your website on the first page of Search Engine,
Probability of getting traffic increases dramatically.
Or
very easily- if we want to download songs or download Movies, we usually search
for the title of that song or the movie. After press the search button, Google
Search shows us some result of our search where we can get out song or Movie.
By
the way Google search shows us ten search result or ten websites. Now a
question can rise why some of web pages are in the first pages and rest of
other on the back pages. Is Google is
doing it intentionally or have some reasons?
Then
certainly there is something on these 10 webpages which is not on the other
webpages. And this thing is SEO by which you can take your webpages on the
first page of Google Search results.
And
first page mines more and more visitors and more and more money.
Whose
are new in SEO they can follow Google
Webmaster Guideline. If you follow the
basic rule of SEO, do not be tensed about SEO. We make a website for visitors
and if we provide the information what the visitors want then 50-60% of The SEO
will done.
Why a visitor Search?
May
be they are searching for any answers or searching for any solution. If you can
provide the answers of their question or solutions or information then there is
nothing to thinking.
SEO is two parts:
1. On page SEO
2. Off page SEO
One
page SEO: What you are talking about your website
Off
page SEO: Others are taking about you.
Use of SEO: Search Engine
Optimization
Guess
you have a website on “Football” related which rank is now 10. Now you want
that if anyone .search for “Football Game” your website will come on the 1
position. For this SEO needed. Normally in SEO popular search term or Keyword
is used.
Now
if you get the first position by SEO from 10 to 1 but it does not mean Proper SEO.
Because Search Engine is Very Smart and Search Engine can separate our company
name and keyword very easily. The main reason is that getting rank on that
keyword is hand for which keyword, competition is high.
So, taking some planning before SEO is good
for SEO techniques.
Suppose
you have opened a website like which there are 100000 website and your friend
has opened a websites like which there are 1000 websites. Then say which
website will get less competition among them???
So,
for site’s SEO planning right keyword choosing is more important. If keyword
choice is not proper, you will not get your desired result. Because when someone
searches for anything then he uses the search terms. So, if you don’t
know what are people searching for then
how will you fill their need ?
